HUBUNGAN ANTARA KEPERCAYAAN MEREK (BRAND TRUST) DENGAN LOYALITAS PELANGGAN (CUSTOMER LOYALTY) MIE INSTAN INDOMIE PADA WARGA RW 06 KELURAHAN UTAN KAYU SELATAN JAKARTA TIMUR

NOVITASARI, ERINA (2013) HUBUNGAN ANTARA KEPERCAYAAN MEREK (BRAND TRUST) DENGAN LOYALITAS PELANGGAN (CUSTOMER LOYALTY) MIE INSTAN INDOMIE PADA WARGA RW 06 KELURAHAN UTAN KAYU SELATAN JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (382kB) | Preview
Preview	Text Table_Of_Content.pdf Download (157kB) | Preview
Preview	Text Chapter_1.pdf Download (177kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (246kB) | Request a copy
Preview	Text Chapter_3.pdf Download (292kB) | Preview
	Text Chapter_4.pdf Restricted to Repository staff only Download (215kB) | Request a copy
Preview	Text Chapter_5.pdf Download (59kB) | Preview
Preview	Text Bibliography.pdf Download (112kB) | Preview

Abstract

ERINA NOVITASARI. The Correlation between Brand Trust with Customer Loyalty of Indomie Instant Noodles On The Residents of RW 06 South Utan Kayu East Jakarta. Thesis, Jakarta. Study Program of Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, Juny 2013. The purpose of this research is to obtain valid and reliability datas or facts about the possibility correlation between brand trust with customer loyalty of Indomie instant noodles on the residents of RW 06 South Utan Kayu East Jakarta. The research used survey method with the correlational approach. The research was conducted at RW 06 South Utan Kayu East Jakarta for four months from March 2013 until June 2013. The population in this study are residents of RW 06 South Utan Kayu East Jakarta, where as the possible populations were 52 housewives of RT 007. The technique which is used in gathering the sample was simple random sampling about 48 housewives. According to statistical computation, the regression equation is Ŷ = 57,03 + 0,57X. Test requirements analysis of the normality test error of estimated regression of Y on X (Y – Ŷ) to produce Lcount liliefors test = 0,1112, while the Ltable for n = 48 at 0,05 significant level is 0,1279. Because the Lcount < Ltable then an error of estimated regression of Y on X (Y – Ŷ) is normally distributed. Testing linearity of regression produces Fcount < Ftable is Fcount = 1,62 < Ftable = 2,00, so it was concluded that the linear equation regression. From test significance regression produces Fcount > Ftable, which is Fcount = 30,43 > Ftable = 4,05, meaning that the regression equation is significant. Product Moment correlation coefficient of Pearson generating rxy = 0,6295, it indicates there’s a positive correlation between brand trust with customer loyalty. Thereafter performed the test significance correlation coefficient using the t-test and the resulting tcount > ttable, which is tcount = 5,49 > ttable = 1,68. It can be concluded that the correlation between brand trust with customer loyalty is significant. The coefficient of determination obtained for 39,63% which shows that 39,63% of the variation of customer loyalty is determined by the brand trust. The result of this research has proved the existence of a positive and significant correlation between brand trust with customer loyalty of Indomie instant noodles on the residents of RW 06 South Utan Kayu East Jakarta.

Actions (login required)

View Item