ANALISIS STRATEGI PROMOSI DAN SWOT PRODUK FASHION PADA PT MATAHARI DEPARTMENT STORE, CAB. ARION MALL

Dwi Laksono, Juni (2019) ANALISIS STRATEGI PROMOSI DAN SWOT PRODUK FASHION PADA PT MATAHARI DEPARTMENT STORE, CAB. ARION MALL. Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the marketing strategy undertaken by PT Matahari Dept Store Cabang Arion and knowing Strength, Weakness, Opportunity and Threats in PT Matahari Dept Store Cabang Arion and influence in attracting consumers. The method used in this research is descriptive analysis. By using data gathered through literature studies, observation, and interviews to the PT Matahari Dept Store Cabang Arion. Based on the results of this research is that PT Matahari Dept Store Cabang Arion marketing strategy is to adjust the marketing mix applied by the company that is product, price, place, promotion. The company targets consumers from companies that need or often use produk Matahari mall.

Item Type: Other
Additional Information: dosen pembimbing Dra. Solikhah, MM.
Uncontrolled Keywords: Marketing Strategy ,SWOT
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 06 Mar 2019 06:40
Last Modified: 26 Mar 2019 07:13
URI: http://repository.fe.unj.ac.id/id/eprint/7313

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