PENGARUH IKLAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP MINAT BELI PADA SITUS TIKET.COM

Pungky Putra, Alvin (2019) PENGARUH IKLAN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP MINAT BELI PADA SITUS TIKET.COM. Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are: 1) To determine whether advertising affect significantly towards purchase intention in Tiket.com. 2) To determine whether brand image affect significantly towards purchase intention in Tiket.com. 3) To determine whether trust affect significantly towards purchase intention in Tiket.com. In order to collecting data, this study using survey methods with questionnaires as the instrument. The object of this study is 250 respondents krom DKI Jakarta area and already made purchases on Tiket.com sites at least once. Data analysis using SPSS version 22 to process and analyze research data. The results showed that the advertisement variable showed a positive and significant effect on purchase intention, the brand image variable showed a positive and significant effect on purchase intention and a positive and the trust variable showed a positive and significant effect on purchase intention.

Item Type: Other
Additional Information: dosen pembimbing 1 Agung Kresnamurti Rivai P. S.T., M.M. dan dosen pembimbing 2 Ika Febrilia S.E., M.M.
Uncontrolled Keywords: Advertising, Brand Image, Trust, Buying Interest, Tiket.com
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Users 16 not found.
Date Deposited: 13 Mar 2019 02:45
Last Modified: 13 Mar 2019 02:45
URI: http://repository.fe.unj.ac.id/id/eprint/7333

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