ANALISIS PENGARUH GREEN MARKETING, WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA KURIR SEPEDA KAMIANTAR JAKARTA

Diko Allezi, Aldira (2019) ANALISIS PENGARUH GREEN MARKETING, WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA KURIR SEPEDA KAMIANTAR JAKARTA. Fakultas Ekonomi, Universitas Negeri Jakarta.

[img] Text
cover.pdf

Download (154kB)
[img] Text
table of content.pdf

Download (191kB)
[img] Text
chapter 1.pdf

Download (338kB)
[img] Text
chapter 2.pdf
Restricted to Repository staff only

Download (292kB)
[img] Text
chapter 3.pdf

Download (217kB)
[img] Text
chapter 4.pdf
Restricted to Repository staff only

Download (231kB)
[img] Text
chapter 5.pdf

Download (91kB)
[img] Text
bibiliography.pdf

Download (199kB)

Abstract

This study aims to determine the effect of green marketing word of mouth and the quality of service to the decision to use Kamiantar Jakarta. The method used in data collection is a questionnaire with several indicators. The sample used in this study amounted to 200 respondents with the criteria of users of Kamiantar Jakarta services domiciled in Central Jakarta and South Jakarta. Data from the research results were processed and analyzed using SPSS Version 25.0 and Lisrel version 8.8. The results showed that the variables of green marketing, word of mouth and service quality had a positive effect on the decision to use Kamiantar Jakarta. Green marketing and service quality also have a positive effect on word of mouth.

Item Type: Other
Additional Information: dosen pembimbing 1 Dra. Basrah Saidani, M.Si dan dosen pembimbing 2 Andrian Haro S.Si., M.M.
Uncontrolled Keywords: Green Marketing, Word of Mouth, Kualitas Layanan, Keputusan Penggunaan
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 13 Mar 2019 06:40
Last Modified: 13 Mar 2019 06:40
URI: http://repository.fe.unj.ac.id/id/eprint/7336

Actions (login required)

View Item View Item