HUBUNGAN ANTARA KUALITAS PELAYANAN DAN LOKASI DENGAN KEPUASAN PELANGGAN RESTORAN MUJIGAE GREEN PRAMUKA SQUARE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

ANDAYANI, EKA WAHYU (2019) HUBUNGAN ANTARA KUALITAS PELAYANAN DAN LOKASI DENGAN KEPUASAN PELANGGAN RESTORAN MUJIGAE GREEN PRAMUKA SQUARE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

EKA WAHYU ANDAYANI, The Correlations between Service Quality and Location with Customer Satisfaction at Mujigae Green Pramuka Square Restaurant at Faculty of Economics Students at Jakarta State University. Faculty of Economics, Jakarta State University. This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months from January to June 2019. The purpose of this study was to determine the relationship between service quality and location with customer satisfaction Mujigae Green Pramuka Square Restaurant for students of the Faculty of Economics, Jakarta State University. The research method that the researcher uses is a survey method with a correlational approach, the population used is all students of the Faculty of Economics, Jakarta State University. The sampling technique used was Purposive sampling technique of 147 people. The resulting regression equation is Ŷ = 20.48 + 0, 371 X1 + 0, 418 X2. The requirements analysis test is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 is worth 0.200, X2 is 0.200. Because the significance level of the three variables is> 0.05, it can be concluded that the data are normally distributed and can be used in subsequent analyzes. Regression linearity test Y for X1 and Y over X2 produces a significance value in linearity, which is 0,000 <0,05, so it is concluded that it has a linear relationship. From the Y regression test for X1 and X2 it produces Fcount> Ftable, which is 30.810> 3.08, so it can be concluded that the regression equation is significant. Next, a t test is carried out and Y top X1 thitung = 6.662 and ttable = 1.65833 Y over X2 t count = 6.259 and t table = 1.65833 The correlation coefficient between service quality variables (X1) to customer satisfaction (Y) is 0.528 and the correlation coefficient between location variables (X2) to customer satisfaction (Y) is 0.504. So, there is a positive and significant relationship between service quality and customer satisfaction, and a positive and significant relationship between location and satisfaction. Thus, it can be concluded that there is a positive and significant relationship between service quality and location with customer satisfaction. The determination coefficient Y for X1 and X2 obtained is 0.351 which indicates that 35.1% of customer satisfaction variables are determined by service quality and location. Meanwhile, the remaining 57.6% is influenced by other factors. Keywords: Customer Satisfaction, Service Quality, Location

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