PENGARUH KEPERCAYAAN DAN PENGALAMAN BELANJA TERHADAP MINAT BELI DI APLIKASI LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

PARAMITHA, ENNO (2019) PENGARUH KEPERCAYAAN DAN PENGALAMAN BELANJA TERHADAP MINAT BELI DI APLIKASI LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

ENNO PARAMITHA, The Effect of Trust and Shopping Experience of Buying Interests in The Faculty of Economics Student in State University of Jakarta. This research was conducted in The Faculty of Economics Student in State University of Jakarta, for 6 months, starting from February to July 2019. The purpose of this study is to determine the influence of trust and self-shopping experience of buying interests in The Faculty of Economics Student in State University of Jakarta. The research method used is survey method, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of purposive sampling as many as 115 people. The resulting regression equation is Ŷ = 15,856 + 0,235 X1 + 0,371 X2. Test requirements analysis that estimates the error normality test regression of Y, X1, and X2 with Kolmogorov-Smimov test with significance level (α) = 5% or 0,05 estimates significance of Y equal to 0,200. Because the significance level is > 0.05 it can be concluded that the data is normally distributed and can be used. Testing linearity of regression Y on X1 and Y on X2 yields a significance value on Linearity, that is 0,000 < 0.05, so it is concluded that it has a linear relationship. Hypothesis testing from the significance regression Y on X1 and X2 produces Fcount > Ftable which, 18,135 > 3,079, meaning that the regression equation is significant. Then performed the test significance using t test and the resulting tcount > ttable, tcount = 2,372 and ttable = 1,65857 and the resulting tcount > ttable, tcount = 3,856 and ttable = 1,65857. Thus, there is a positive and significant influence of trust and the buying interests and there is a positive and significant influence between shopping experience and the buying interests. The coefficient of determination Y on X1 and X2 obtained by 0,245 indicating that 24,5% variable buying interests determined by the trust and shopping experience. Meanwhile, the remaining 75,5% is influenced by other factors. Key word: Buying Interests, Trust, Shopping Experience

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