HUBUNGAN ANTARA KUALITAS PELAYANAN DAN HARGA DENGAN KEPUASAN KONSUMEN KFC (KENTUCKY FRIED CHICKEN) CABANG HARAPAN INDAH PADA WARGA RW016 PERUMAHAN PONDOK UNGU PERMAI BEKASI UTARA

Nurpratiwi, Meilasari (2015) HUBUNGAN ANTARA KUALITAS PELAYANAN DAN HARGA DENGAN KEPUASAN KONSUMEN KFC (KENTUCKY FRIED CHICKEN) CABANG HARAPAN INDAH PADA WARGA RW016 PERUMAHAN PONDOK UNGU PERMAI BEKASI UTARA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

MEILASARI NURPRATIWI. The Correlation Between Quality of Service and Price to Customer Satisfaction KFC (Kentucky Fried Chicken) of Harapan Indah Cottage on Housing Residents rw016 Pondok Ungu Permai Bekasi Utara. Tata Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2015. This study aimed to gain the proper knowledge (valid, true, valid) and trustworthy (reliable, reliable) on the Relationship Between Service Quality and Price with Consumer Satisfaction KFC (Kentucky Fried Chicken) Branch on the Harapan Indah residents RW016 Pondok Ungu Permai North Bekasi. This research was conducted at the citizens RW016 Pondok Ungu Permai, North Bekasi for 4 months, starting from February 2015 until June 2015. The method used is survey method with the correlational approach. The population in this study are all citizens RW016 Pondok Ungu Permai, North Bekasi. Inaccessibility is the resident population RT001 - RT003 totaling 113 people. The sampling technique in this study using purposive sampling of 100 people. Based on the value of the coefficient of determination (adjusted R-square) of 0.422 or 42.2%, which means that the independent variable in this study together - equally capable of effecting changes in consumer satisfaction by 42.2%. Based on Coefficients table, tcount quality of service (X1) of (5.389)> t table (2,000) and Sig (0,000) <0.05 so it can be concluded that partial hypothesis H1 is accepted and refused Ho1 . This shows that there is a significant relationship between service quality and customer satisfaction. Based on Coefficients table, tcount price (X2) of (5.158)> t table (2,000) and Sig (0.002) <0.05 so that decisions can be taken is to accept and reject Ho2 H2. In other words, there is a significant relationship between price and customer satisfaction. Based on test results or test ANOVA F, Fhitung (35.435)> F table (3.09) means that Ho is rejected so that we can conclude the quality of service and price together affects customer satisfaction. So it can be said that the price of service quality and price has a significant relationship with customer satisfaction.

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