PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA STARBUCKS RAWAMANGUN

JAYANTI, AMRINA (2019) PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA STARBUCKS RAWAMANGUN. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Amrina Jayanti, 2019, 8223164214, title of research “The Influence of Customer Satisfaction on Customer Loyalty at Starbucks Rawamangun”. Study Program DIII Marketing Management, Faculty of Economics, Universitas Negeri Jakarta. This research aims to determine the Influence of customer satisfaction on customer loyalty at Starbucks Rawamangun. The population in this research were all Starbucks Rawamanguncustomers. The sample in this research was 100 respondents, the sampling technique that use purposive sampling. Purposive sampling techniques for determining samples with certain considerations. The results showed that customer satisfaction has an influence on customer loyalty at Starbucks Rawamangun, proven from the results of the coefficient of determination is 0.333 which means that 33,3% variation in the dependent variable customer loyalty can be explained by variations in the independent variable customer satisfaction. While the remaining 66,7% is influence by other variables. Keywords: Customer Satisfaction, Customer Loyalty, Simple Linear Regression Analysis

Item Type: Thesis (D3)
Additional Information: Pembimbing : M. Edo Suryawan Siregar, S.E., M.BA
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 04 Sep 2019 06:27
Last Modified: 04 Sep 2019 06:27
URI: http://repository.fe.unj.ac.id/id/eprint/8159

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