PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA APLIKASI TIX ID

ZULKARAMI, FAKHRAN (2019) PENGARUH KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA APLIKASI TIX ID. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Fakhran Zulkarami, 2019, 8223164932, title of the research work "The Influence of Customer Satisfaction on User Loyalty of TIX ID Applications". Study Program DII Marketing Management. Faculty of Economics. Universitas Negeri Jakarta. This research aims to determine the effect of customer satisfaction on the loyalty of TIX ID application users. The population in this study were all TIX ID application users. The sample in this study was 110 respondents, the sampling technique used purposive sampling. Purposive sampling techniques for determining samples with certain considerations. The results showed that customer satisfaction has an influence on the loyalty of users of TIX ID Applications, as evidenced from the results of the 2 determination coefficients is 0.344 which means that 34.4% of the variation in the dependent variable customer loyalty can be explained by variations in independent variable customer satisfaction. While the remaining 65.6% is influenced by other variables. Keywords: Customer Satisfaction, User Loyalty, Simple Linear Regression Analysis

Item Type:	Thesis (D3)
Additional Information:	Pembimbing : Shandy Aditya BIB., MBPS
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions:	Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User:	Budi Siswanto
Date Deposited:	04 Sep 2019 07:40
Last Modified:	04 Sep 2019 07:40
URI:	http://repository.fe.unj.ac.id/id/eprint/8173

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