PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN JD.ID (Survei pada Mahasiswa/i Fakultas Ekonomi Universitas Negeri Jakarta)

RAMZY, NAUFAL SYADY (2019) PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN JD.ID (Survei pada Mahasiswa/i Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Naufal Syady Ramzy. 2019. 8223163417. The Influence of E-Service Quality on Customer Satisfaction JD.ID (Survey on Students of Faculty of Economics State University of Jakarta). Marketing Management Study Program DIII. Department of Management. Faculty of Economics. State University of Jakarta. This paper has a purpose to: 1) find out about JD.ID’s e-service quality, 2) find out about JD.ID’s customer satisfaction, 3) find out about has e-service quality effected on JD.ID’s customer satisfaction. The research method that be used to collecting data was using questionnaire. The sample that be used was 126 respondents which is a student of Faculty of Economics State University of Jakarta who had used JD.ID. The data analysis method that be used is descriptive statistic analysis and linear regression by using SPSS 24. Keywords: E-Service Quality, Customer Satisfaction, JD.ID.

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