PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN HOKA HOKA BENTO (Studi Kasus Mahasiswa/i Manajemen angkatan 2016-2018 Universitas Negeri Jakarta)

AMALIA, RISZQI (2019) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN HOKA HOKA BENTO (Studi Kasus Mahasiswa/i Manajemen angkatan 2016-2018 Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Riszqi Amalia. 2019. 8223164205. The Influence of Service Quality On Purchasing Decisions On The Custumer Restaurant Hoka Hoka Bento (Management Student Survey 2016 – 2018 State University of Jakarta).Marketing Management Study Program DIII, Faculty of Economics, State University Of Jakarta. This research was conducted to analyze the effect of service quality on the purchasing decisions of Hoka Hoka Bento Restaurant consumers. In this study the data used were questionnaire distribution data to 100 respondents from the Jakarta State University Management Students of 2016 - 2018 who had visited the Hoka Hoka Bento Restaurant and used these goods or services with a non-probability sampling technique. The data analysis technique used in this study used SPSS 25.0 with multiple linear regression techniques. Keywords : dimensions of service quality, dimensions of purchasing decisions, and reliability test

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Sholikhah, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Budi Siswanto
Date Deposited: 05 Sep 2019 01:51
Last Modified: 05 Sep 2019 01:51
URI: http://repository.fe.unj.ac.id/id/eprint/8194

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