HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN PERPINDAHAN MEREK KE PROVIDER 3 PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Agassia, Sheren Alesandre (2015) HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN PERPINDAHAN MEREK KE PROVIDER 3 PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SHEREN ALESANDRE AGASSIA. Correlation Between Sales Promotion and Brand Switching to 3 Provider on Students at Faculty of Economics, State University of Jakarta. Thesis, Jakarta: Commerce Education Study Program, Economics and Administration Department, Faculty of Economics, State University of Jakarta, June 2015. The aim of this research is to determine the correlation between sales promotion with brand switching to 3 provider by using empirical data and facts are valid, valid and reliable. This research conducted at the Commerce Education Study Program, Faculty of Economics, State University of Jakarta, during the four months from March to June 2015. The research method used is survey method with the correlational approach. The population in this study is the all students of Commerce Education. Population of inaccessibility is the Students of Commerce Education class of 2011-2014 which uses 3 provider as many as 114 people. The sample used as many as 84 people. The sampling technique in this study is simple random sampling technique. The equation for linear regression is Y = 46.69 +0,60 X. Analysis of condition test, which is normality error test for regression approximates of X on Y with liliefors test, results in L count = 0,0634 and Ltable for n = 84 with significance of 0,05 is 0,0966, because Lcount < Ltable then normality error test is normal distribution. Significance regression results in F count > Ftable, is 53,05 > 3,94, it’s mean that the regression equation is significant. And linearity regression test yield, in Fcount < Ftable is 0,73 < 1,63 that can be interpreted that the regression equation is linear. The correlation coefficient is calculated using the formula of Pearson Product Moment generating rxy = 0.629, then significance of product moment correlation is tested with t test which yield tcount = 7.331 and ttabel = 1.658 at significance level of 0,05, it can be result that product moment correlation rxy =0,0601 is significant. The coefficient of determination obtained for 39.59%, which indicates that 39.59% Against Brand Switching is determined by sales promotion. The results of this study indicate there is a positive correlation between sales promotion with brand switching to 3 provider In the Faculty of Economics, State University of Jakarta.

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