MENGINVESTIGASI REVISIT INTENTION PENGUNJUNG SAUNG ANGKLUNG UDJO, BANDUNG: FAKTOR-FAKTOR APA SAJA YANG MEMENGARUHI?

SANIA, NUR (2019) MENGINVESTIGASI REVISIT INTENTION PENGUNJUNG SAUNG ANGKLUNG UDJO, BANDUNG: FAKTOR-FAKTOR APA SAJA YANG MEMENGARUHI? S1 thesis, Universitas Negeri Jakarta.

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Abstract

Nur Sania, 2019; Investigating The Revisit Intention Of Visitors In Saung Angklung Udjo, Bandung: What Factors Influence?. Thesis, Jakarta: Bachelor Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Dr. Mohamad Rizan, SE, MM & Usep Suhud, M.Si., Ph.D. The purposes of this research are: 1) To determine travel motivation has significant influence on satisfaction, 2) To determine destination image has significant influence on satisfaction, 3) To determine memorable tourism experiences has significant influence on satisfaction, 4) To determine travel motivation has significant influence on revisit intention, 5) To determine destination image has significant influence on revisit intention, 6) To determine memorable tourism experiences has significant influence on revisit intention, 7) To determine satisfaction has significant influence on revisit intention, 8) To determine travel motivation has significant influence on revisit intention through satisfaction as intervening, 9) To determine destination image has significant influence on revisit intention through satisfaction as intervening, 10) To determine memorable tourism experiences has significant influence on revisit intention through satisfaction as intervening in Saung Angklung Udjo, Bandung. Method of data collection uses survey methods with instruments in the form of questionnaires. The objects of this study were 250 respondents who had visited Saung Angklung Udjo, Bandung. Data analysis using SPSS version 22 and SEM (Structural Equation Model) from LISREL software version 8.8 to process and analyze data research results. The result of the hypotesistesting shows that all hypothesis are accepted. Keywords: travel motivation, destination image, memorable tourism experiences, satisfaction, revisit intention

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