PENGARUH COUNTRY OF ORIGIN DAN WORD OF MOUTH COMMUNICATION TERHADAP PURCHASE INTENTION PRODUK PROTON DI WILAYAH DKI JAKARTA

PURWANTO, AGUS SAKTI (2019) PENGARUH COUNTRY OF ORIGIN DAN WORD OF MOUTH COMMUNICATION TERHADAP PURCHASE INTENTION PRODUK PROTON DI WILAYAH DKI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Agus Sakti, 2019; The Influence of Country of Origin and Word of Mouth Communication to Purchase Intention Proton Product in DKI Jakarta. Skripsi, Jakarta: S-1 Management Study Program, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si &Andrian Haro, S.Si, MM. The purpose of this research are: 1) To know whether the Country of Origin has an effect on the Purchase Intention of Proton products in Jakarta. 2) To know whether word of mouth has an effect on the Purchase intention of Proton products in Jakarta. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this research is 200 respondents of car users and those who know Proton products in Jakarta. This study uses multiple regression analysis with the SPSS version 23 program as a tool to process and analyze research results. The sampling technique used in the study was purposive sampling. The results of this study are that the Country of Origin has an effect on Purchase Intention, Word of Mouth has an effect on Purchase Intention. Keywords: Country of Origin, Word of Mouth, Purchase Intention, Proton

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