PENGARUH ELECTRONIC WORD-OF-MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI INTERVENING PADA KONSUMEN SITUS JUAL BELI ONLINE

FAUZIYAH, MIFTA ALIYA (2020) PENGARUH ELECTRONIC WORD-OF-MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI INTERVENING PADA KONSUMEN SITUS JUAL BELI ONLINE. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Mifta Aliya Fauziyah, 2019: The Influence of Electronic Word-of-Mouth on Purchase Decision with Trust as Intervening on Online Marketplace Consumer. Thesis, Jakarta: Study Program of S1 Management, Faculty of Economics, Jakarta State University. Advisory Team: Dra. Basrah Saidani, M.Si & Ika Febrilia, SE, MM. The purpose of this research are: 1) To determine the effect of electronic word-of mouth on purchase decisions on Tokopedia consumers, 2) To determine the effect of electronic word-of-mouth on trust in Tokopedia consumers, 3) To determine the effect of trust on purchase decisions on Tokopedia consumers, 4) To determine the effect of electronic word-of-mouth on purchase decisions through trust as a mediator in Tokopedia consumers. Method of collecting data using survey method with an instrument in the form of a questionnaire. The objects of this study were 200 respondents who had made purchases in Tokopedia in the past one year. Data analysis using SEM (Structural Equation Model) from AMOS software version 22 to process and analyze research data. Keywords: Electronic Word-of-Mouth, Purchase Decision, Trust, Tokopedia, SEM.

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