OKTAVIA, SELLY GALIH (2020) PENGARUH PERSEPSI KUALITAS WEBSITE, ELECTRONIC WORD OF MOUTH, PERSEPSI MANFAAT DAN KEPERCAYAAN TERHADAP SIKAP BELANJA ONLINE PADA WEBSITE LAZADA DI DKI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Selly Galih Oktavia, 2020: The Effect of Perceived Website Quality, Electronic Word of Mouth, Perceived Benefit and Trust towards Attitudes Online Shopping on Website Lazada in DKI Jakarta. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University. The purpose of this study are: 1) To determine the positive effect of perceived website quality on website Lazada towards perceived benefit, 2) To determine the positive effect of perceived website quality on website Lazada towards electronic word of mouth, 3) To determine the positive effect of perceived website quality on website Lazada towards trust, 4) To determine the positive effect of perceived website quality on website Lazada towards attitudes online shopping, 5) To determine the positive effect of electronic word of mouth towards trust, 6) To determine the positive effect of perceived benefit towards attitudes online shopping, 7) To determine the positive effect of trust towards attitudes online shopping, 8) To determine the positive effect of perceived benefit towards electronic word of mouth. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this study is 200 respondents who ever do online shopping on website Lazada. Data analysis uses SEM (Structural Equation Model) from AMOS version 22 software to process and analyze research data. The results showed that all hypotheses in this study were accepted with C.R ≥ 1.967. Keywords: Perceived Website Quality, Electronic Word of Mouth, Perceived Benefit, Trust, Attitudes Towards Online Shopping, Lazada, SEM.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dr. Mohamad Rizan, SE., M.M., Pembimbing II: Ika Febrilia SE., M.M., |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Mar 2020 06:28 |
| Last Modified: | 02 Mar 2020 06:28 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8913 |
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