ZHIDANE, FARHAN DIRA (2020) PENGARUH PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN APLIKASI SKILL ACADEMY BY RUANGGURU (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Farhan Dira Zhidane, 2020; The Influence of Perception of Benefit on Interest in Using The Application of Skill academy by Ruangguru (Case Study in Jakarta State University Students). Scientific Work, DIII Study Program in Marketing Management. Faculty of Economics. State University of Jakarta. This study aims to find out: 1) The description of perception of benefit 2) The description of interest in using 2) The effect of perceived benefits on interest in using the application of Skill Academy by Ruangguru. In this study the sampling technique used was non-probability sampling, data obtained by distributing questionnaires online. The samples used were 100 respondents who knew about Skill Academy by Ruangguru. The analytical method used is descriptive statistical analysis and simple linear regression analysis using SPSS statistical test equipment. The results of this study can be seen that there is a positive and significant influence between the perception of the benefits of interest in using that is proven by the results of the hypothesis with a significance value of 0,000, t value of 8,596 and a coefficient of determination of 43% influenced by the perception of benefits and the remaining 57% is influenced by other factors not explained in this study. Keywords: Perception of Benefits, Interest in Using
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Shandy Aditya, BIB, MPBS |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 01:13 |
| Last Modified: | 30 Sep 2020 01:13 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9211 |
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