FIKRI, HAFIZUL (2020) PENGARUH PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI PENERBANGAN LION AIR (Survei Pada Organisasi Primordial Keluarga Mahasiswa Minangkabau Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Hafizul Fikri, 2020; The Influence of Price Perception on Purchase Decision of Lion Air Airlines Tickets. (Survey on the Primordial Organization of Minangkabau Student Families, Jakarta State University). Research Paper, DIII Marketing Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. The purpose of this reasearch is : 1) Know the description of the price perception of Lion Air airline tickets? 2) Know the description of the purchasing decision of a Lion Air airline ticket? 3) To find out whether to find out whether the price perception of the purchase decision of Lion Air airline tickets? Methods of data collection using questionnaire surveys. The sample used was 135 respondents. The research subjects were students who were included in the organization of the Minangkabau Student Family of Jakarta State University who had already bought Lion Air airline tickets. The analytical method uses descriptive statistical analysis and simple linear regression analysis. Using SPSS version 21 software to process data. The result from this research showed that the price perception variable influence the purchasing decision.The result of the coefficient of determination (r²) of 0.607 or 60.7% while the remaining 0.393 or 39.3% is influenced by other variables. Keywords: Price Perception, Purchasing Decision, Lion Air.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Basrah Saidani, M.Si |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Anggaran (Budgeting) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 01:18 |
| Last Modified: | 30 Sep 2020 01:18 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9213 |
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