FITRIYANI, NUR (2020) ANALISIS SEGMENTING, TARGETING, DAN POSITIONING (STP) DALAM STRATEGI PEMASARAN BISNIS RETAIL (Studi Kasus pada Super Indo Mustika Jaya). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Nur Fitriyani. 1702517004. Analysis of Segmenting, Targeting, and Positioning (STP) in the retail business marketing strategies at Super Indo Mustika Jaya. DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This study aims to describe and analyze marketing strategies using the Segmenting, Targeting, and Positioning (STP) method used by Super Indo Mustika Jaya. This study uses descriptive analysis method that is implementing data in the form of an overview and explanation of the actual conditions, the entire object under study, and observations from all aspects of Super Indo Mustika Jaya and data collection methods are through observation, literature study, and interviews. Based on this research, it can be seen that Super Indo Mustika Jaya implements the marketing strategy using the Segmenting method with its variants: geographic, demographic, behavioral, and psychographic, Targeting by looking at consumers as a large market and therefore the company creates several types of products to meet all market needs, and Positioning superior value to consumers in order to look different from other competitors. Keyword : Segmenting, Targeting, Positioning, Marketing Strtegy
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : M. Edo Suryawan Siregar, SE, M.B.A |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 01:46 |
| Last Modified: | 30 Sep 2020 01:47 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9224 |
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