KUSUMA, YUSUF AJI (2020) PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KENTUCKY FRIED CHIKEN (STUDI KASUS PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Yusuf aji kusuma; 1702517028. Effect of Experiential Marketing on Customer Loyalty Kentucky Fried Chiken. Scientific Work, Jakarta: DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeti Jakarta. Supervisor: Dr. Christian Wiradendi Wolor, SE., MM. The business development in today's world is growing rapidly following economic growth in various fields, resulting in very fierce competition. Every company is required to always be sensitive to changes and careful in its competitive strategy. A good marketing strategy will really help develop the company, starting from getting loyal customers, usually customers who get a memorable and unique experience in the process of using a product or service from a company to one company that has many loyal customers, namely the Kentucky Fried Chicken company. Therefore, this study discusses the effect of Experiential Marketing on Kentucky Fried Chiken Customer Loyalty. This study aims to determine: 1) a description of experiential marketing, 2) a description of customer loyalty, and 3) the effect of experience marketing on customer loyalty at KFC. The method used in this research is an online questionnaire method. The sample in this study used KFC product buyers who had bought back third. The sample taken was 100 respondents. The research subject was to determine KFC products. The data analysis method used descriptive statistical analysis and simple linear analysis. and using SPSS Version 25 to process research data. The results of this study disintensise that there is an effect of experiential marketing on customer loyalty. Keywords: Experiential Marketing. Customer loyalty. Kentucy Fried Chicken
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dr. Christian Wiradendi Wolor, SE,. MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Sep 2020 02:27 |
| Last Modified: | 30 Sep 2020 02:27 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9237 |
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