HUBUNGAN ANTARA PROMOSI DENGAN KEPUASAN NASABAH BANK RAKYAT INDONESIA (BRI) KCP CIPAYUNG PADA WARGA RW 04 KELURAHAN SETU KECAMATAN CIPAYUNG DI JAKARTA

Septiningsih, Dwi (2016) HUBUNGAN ANTARA PROMOSI DENGAN KEPUASAN NASABAH BANK RAKYAT INDONESIA (BRI) KCP CIPAYUNG PADA WARGA RW 04 KELURAHAN SETU KECAMATAN CIPAYUNG DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

DWI SEPTININGSIH, The Correlation Between Promotion With Customer Satisfaction Bank Rakyat Indonesia (BRI) KCP Cipayung On Citizen Association 04 Setu Village, Cipayung Sub-Distric In Jakarta. Study program of commerce education, Faculty of economics, State university of jakarta. This research was conducted in RW 04 Setu Village, Cipayung Sub-District in Jakarta, for five months, starting from February 2016 to Juny 2016. The purpose of this study is to determine correlation between Promotion With Customer Satisfaction Bank Rakyat Indonesia (BRI) KCP Cipayung On Citizen Association 04 Setu Village, Cipayung Sub-Distric In Jakarta. The research method used is survey method with the correlational approach, population used are all Citizen District 04 Setu Village, Cipayung Sub-District in Jakarta who become customers and satisfied at Bank Rakyat Indonesia ( BRI ) KCP Cipayung. The sampling technique used technique of purposive sampling as many as 67 people. The resulting regression equation is Ŷ = 40.96 + 0.70 X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0895, while Ltable for n = 67 at 0,05 significant level is 0,1083. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount <Ftable is 0,76 < 1,79, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 43,67 > 3,99, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,634, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6,608 and ttable = 1,67. It can conclude that the correlation coefficient rxy = 0,634 is positive and significant. The coefficient of determination obtain for is 40,18% which show that 40,18% of the variant of customer satisfaction is determined by promotion.

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