NOVIYANTI, FITRI (2020) PENGARUH BRAND IMAGE, PRICE, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY TRANSPORTASI OJEK ONLINE. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Fitri Noviyanti, 2020; The Influence of Brand Image, Price, and Service Quality Toward Customer Loyalty Ojek Online Transportation. Thesis, Jakarta: Bachelor Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Dra. Basrah Saidani, M. Si. & Shandy Aditya, BIB, MPBS. The purposes of this research are: 1) To analyze brand image has a positive and significant influence on customer satisfaction, 2) To analyze price has a positive and significant influence on customer satisfaction, 3) To analyze service quality has a positive and significant influence on customer satisfaction, 4) To analyze brand image has a positive and significant influence on customer loyalty, 5) To analyze price has a positive and significant influence on customer loyalty, 6) To analyze service quality has a positive and significant influence on customer loyalty, 7) To analyze customer satisfaction has a positive and significant influence on customer loyalty ojek online transportation. Method of data collection uses survey methods with instruments in the form of questionnaires. The object of this study was Grab and the subjects were 209 respondents who had used the Grab transportation service application in the DKI Jakarta area. Data analysis using SPSS version 25 and SEM (Structural Equation Model) from AMOS software version 24 to process and analyze data research results. The result of the hyposensitizing shows that all hypotheses are accepted. Keywords: brand image, price, service quality, customer satisfaction, customer loyalty
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I : Dra. Basrah Saidani, M. Si., Pembimbing II: Shandy Aditya, BIB., MPBS |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 01:46 |
| Last Modified: | 02 Oct 2020 01:46 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9300 |
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