ANTESEDEN KEPUASAN PELANGGAN DAN NIAT BERKUNJUNG KEMBALI PADA WISATA KULINER ANGKRINGAN DI YOGYAKARTA

FADHILLA, NASYWA GHINA (2020) ANTESEDEN KEPUASAN PELANGGAN DAN NIAT BERKUNJUNG KEMBALI PADA WISATA KULINER ANGKRINGAN DI YOGYAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are to analyze the significance or positive relationship of food quality toward customer satisfaction, customer expectation toward customer satisfaction, perceived quality of service toward customer satisfaction, customer satisfaction toward revisit intention, food quality toward revisit intention, perceived quality of service toward revisit intention on Angkringan Culinary Tour, Yogyakarta. The object of this research is 210 local tourists who have tasted culinary tourism in Yogyakarta. The test method uses a survey method with a questionnaire instrument. Data analysis used SPSS version 25 and SEM (Structural Equation Model) from AMOS version 24 software to process and analyze research data. The results of hypothesis testing prove that there is a significant influence and a positive relationship for each hypothesis in this study. Keywords: Food Quality, Perceived Quality of Service, Customer Expectation, Customer Satisfaction, Revisit Intention.

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