ANNISA, ROSA YULIA (2020) MENGINVESTIGASI REVISIT INTENTION WISATAWAN TAMAN MARGASATWA RAGUNAN, JAKARTA: FAKTORFAKTOR APA SAJA YANG MEMENGARUHI? S1 thesis, Universitas Negeri Jakarta.
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Abstract
Rosa Yulia Annisa, 2020: Investigating Revisit Intention Of Visitors in Taman Margasatwa Ragunan, Jakarta: What Factors Influence?. Thesis, Jakarta: Concentration in Marketing Management, S1 Management Study Program, Faculty of Economics, State University of Jakarta. Advisory Team: Usep Suhud, M.Si., Ph.D and Ika Febrilia, S.E., M.M. The purpose of this study was to conclude the effect of destination image and customer expectation in influencing perceived value and customer satisfaction on tourism at Ragunan Wildlife Park, and to see the impact on revisit intention in Ragunan Wildlife Park, Jakarta. The data collection method in this study is to use a survey method by distributing questionnaires online. The sample used in this study were 200 respondents with the criteria of having visited Taman Margasatwa Ragunan, had visited Ragunan at least twice and were over 18 years of age and over. The data analysis technique in this study used SPSS version 25 and AMOS version 24. The results of this study indicate that there is an influence between destination image and customer expectations on perceived value, there is an influence between customer expectations on customer satisfaction, there is an effect of perceived value on customer satisfaction and there is an effect of perceived value on customer satisfaction also there’s an effect of customer satisfaction on revisit intention. However, there's no effect between customer expectations on perceived value and perceived value on revisit intention. Keywords: Destination Image, Customer Expectation, Perceived Value, Customer Satisfaction, Revisit Intention
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Usep Suhud, M.Si., Ph.D., Pembimbing II: Ika Febrilia, S.E., M.M., |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Investasi, Manajemen Modal, Kapitalisasi (Management of Investment, Capitalization) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 03:46 |
| Last Modified: | 02 Oct 2020 03:46 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9335 |
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