SAPUTRI, AURYA LIKE (2020) ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA TAMAN IMPIAN JAYA ANCOL PADA MAHASISWA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
AURYA LIKE SAPUTRI, Analysis of The Influence of Service Quality and Promotion towards Visitor Satisfaction Taman Impian Jaya Ancol on Student in Jakarta. This research was conducted in Jakarta, for 6 months from February to July 2020. The purpose of this study was to determine the effect of Service Quality and Promotion towards Visitor Satisfaction Taman Impian Jaya Ancol On Student In Jakarta. The research method that the researchers used was the survey method, the population used was students in Jakarta who have visited Taman Impian Jaya Ancol in the last 1 year. The sampling technique used was purposive sampling technique of 189 respondent. The resulting regression equation Ŷ = 5,518+ 0,304 X1 + 0,417 X2. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level 0.05 and produces a significant level. Y is worth 0,069. Because the significance level of the three variables > 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Test the linearity of Y over X1, Y over X2 produces a significance value in Linearity, which is 0,00 < 0.05, so it can be concluded that has a linear relationship. Next, a t test was carried out and yielded Y over X1 thitung = 3.475 ttabel = 1,972 and Y over X2 thitung = 5,141 and ttabel = 1,972. The coefficient of determination of Y over X1 and X2 obtained by 0,489 which shows that 48,9% of visitor satisfaction variables are determined by service quality and promotion. Meanwhile, the remaining 51,1% is influenced by other factors. Keywords: Visitor Satisfaction, Service Quality, Promotion
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I : Dr. Corry Yohana, M.M Pembimbing II: Nadya Fadillah F, S.Pd, M.Pd |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 06 Oct 2020 02:51 |
| Last Modified: | 06 Oct 2020 02:51 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9358 |
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