YULYANTY, CYNDY (2020) PENGARUH KUALITAS LAYANAN ELEKTRONIK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SHOPEE PADA MAHASISWA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
CYNDY YULYANTY. The Effect of Electronic Service Quality and Customer Satisfaction on Customer Loyalty Shopee in Students in Jakarta. Faculty of Economics, Jakarta State University. The purpose of this study was to determine the influence of electronic service quality and customer satisfaction on customer loyalty Shopee in students in Jakarta. This research was conducted for 6 months from January to July 2020. This study used a quantitative approach with a survey method through questionnaires and the purposive sampling method and data analysis technique was path analysis to 150 respondents, namely students in Jakarta who became Shopee customers. Based on the results of the study, data analysis is in accordance with the hypothesis conducted. Keywords: Electronic Service Quality (E-Service Quality), Customer Satisfaction, Customer Loyalty, Shopee
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I : Dr. Corry Yohana, MM Pembimbing II: Terryliana Arvinta Monoarfa, SE., MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 08 Oct 2020 01:05 |
| Last Modified: | 08 Oct 2020 01:05 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9394 |
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