PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN CITRA MEREK TERHADAP NIAT PEMBELIAN KEMBALI ECOMMERCE SHOPEE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

AUFAR, EGI LANANG (2020) PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN CITRA MEREK TERHADAP NIAT PEMBELIAN KEMBALI ECOMMERCE SHOPEE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (750kB) | Preview
Preview	Text Table_Of_Content.pdf Download (256kB) | Preview
Preview	Text Chapter1.pdf Download (305kB) | Preview
	Text Chapter2.pdf Restricted to Repository staff only Download (448kB)
Preview	Text Chapter3.pdf Download (254kB) | Preview
	Text Chapter4.pdf Restricted to Repository staff only Download (566kB)
Preview	Text Chapter5.pdf Download (160kB) | Preview
Preview	Text Bibliography.pdf Download (153kB) | Preview

Abstract

EGI LANANG AUFAR, The Effect of Trust, Consumer Satisfaction, and Brand Image E-commerce Shopee Repurchase Intentions of College Student Faculty of Economics, State University of Jakarta. The purpose of this study was to determine the relationship The Effect of Trust, Consumer Satisfaction, and Brand Image E-commerce Shopee Repurchase Intentions of College Student Faculty of Economics, State University of Jakarta, for six months from January to June 2020. The research method that researchers used was the method survey with a correlational approach, the population used is ecommerce shopee consumers who are students of the Faculty of Economics, State University of Jakarta. The sampling technique used was purposive sampling of 150 people. The resulting regression equation is Ŷ = 4.146 + 0.145 X1 + 0.176 X2 + 0.366 X3. The analysis requirements test is a normality test using the KolmogrovSmirnov test with a significance level (α) = 5% or 0.05 and produces a significance level Y of 0.61, X1 of 0.200, X2 of 0.95, and X3 of 0 , 69 so that it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y over X1, Y over X2, and Y over X3 produces a significance value at linearity that is 0,000 <0.05 so it can be concluded to have a linear relationship. Then the t test was continued and the resulting Y over X1 count = 2,424 and t table = 1.65536, Y over X2 count = 2.360 and t table = 1.65536, Y over X3 count = 4.703 and ttable = 1.65536. The correlation coefficient between trust (X1) and repurchase intention (Y) is 0.145, customer satisfaction (X2) with repurchase intention (Y) is 0.176, brand image (X3) and repurchase intention (Y) is 0.366. So there is a positive and significant relationship between trust in repurchase intentions. Likewise, between customer satisfaction with repurchase intentions results in a positive relationship. There is a positive and significant relationship between brand image and repurchase intention. Thus it can be concluded that there is a positive and significant relationship between trust, customer satisfaction, and brand image on repurchase intentions. Y coefficient of determination of X1, X2, X3 obtained by 0.404 which shows that 40.4% variable repurchase intention is influenced by trust, customer satisfaction, and brand image while the other 59.6% is influenced by other variables. Keyword: Repurchase Intention, Trust, Customer Satisfaction, Brand Image.

Actions (login required)

View Item