CITRA DESTINASI, NORMA SUBJEKTIF DAN SIKAP TERHADAP INTENSI MENGUNJUNGI PULAU BELITUNG

Qurni, Uwais (2017) CITRA DESTINASI, NORMA SUBJEKTIF DAN SIKAP TERHADAP INTENSI MENGUNJUNGI PULAU BELITUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

UWAIS QURNI. Citra Destination, Subjective Norms and Attitudes in Affecting Intention to Visit Belitung Island. Thesis, Jakarta, Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. This research is conducted on employees who work in the region Jend. Sudirman, Gatot Subroto, MH. Thamrin, for eight months from November 2016 to June 2017. The purpose of this study was to determine whether there is a positive and significant influence on the motivation of Belitung Island preference, positive influence and significant subjective norms towards Belitung Island noble intentions and positive and significant influence About Belitung Island intentions on employees who work in the region Jend. Sudirman, Gatot Subroto, MH. Thamrin. The research method used is survey method with quantitative approach. The sampling technique used is purposive technique as many as 240 employees. First Step for statistical computation of this study are basic and classic assumption test. Basic assumption with using normality and linearity test. Classic assumption with multikolinearity and heterocedacity test. The result data were distributed normal based on Smirnov- Kolomogrof tabel with signification over 0.05 and linear with scatterplot. Data is not having multikolinearity and heterocedacity problem too from each variable. From the calculation results obtained by linear regression equation Ŷ = 45.107 + 0.555X1 (destination image), Ŷ = 46.994 + 0.527X2 (subjective norm), Ŷ = 33.371 + 0.702X3 (attitude). Based on t-test, tcount destination image (10.228)>ttable (1.960) and 0.000 sig <5%. So that, decision that can be taken is accept H1. The value of tcount subjective norm (10.638) >ttable (1.960) and 0.000 sig <5%. The decision that can be taken is accept H2. And the value of tcount attitude (10.709) >ttable (1960) and 0.000 sig <5%. The decision that can be taken is accept H3. From each variables means that Citra Destination, Subjective Norms and Attitudes in Affecting Intention to Visit Belitung Island. Furthermore, from each variable, destination image 30.5 %, subjective norm 32.2%, and attitude 32,5% have influence intention to visit Belitung Island.

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