HUBUNGAN ANTARA KUALITAS PELAYANAN DAN CITRA PERUSAHAAN DENGAN LOYALITAS PELANGGAN COMMUTER LINE JABODETABEK PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA

Rahayu, Astari Ramdhania (2017) HUBUNGAN ANTARA KUALITAS PELAYANAN DAN CITRA PERUSAHAAN DENGAN LOYALITAS PELANGGAN COMMUTER LINE JABODETABEK PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ASTARI RAMDHANIA RAHAYU, Relationship between Service Quality and Corporate Image with Customer Loyalty Commuter Line Jabodetabek in the Study Program of Commerce Education Student in State University of Jakarta. This research was conducted in State University of Jakarta in the Study Program of Commerce Education students , for five months starting from March 2017 until July 2017. The purpose of this study is to obtain information and to determine relationship between service quality with customer loyalty and relationship between corporate image with customer loyalty Commuter Line Jabodetabek in the Study Program of Commerce Education Student in State University of Jakarta. The research method used is survey method with correlational approach. Affordable population that is used is Study Program of Commerce Education Student in State University of Jakarta force 2013 to 2016. The sampling technique used is purposive sampling technique of 106 people. The sampling is based on a preliminary survey conducted that there are 106 Study Program of Commerce Education Student in State University of Jakarta loyal to Commuter Line Jabodetabek. To capture data from service quality (X1), corporate image (X2) and customer loyalty (Y) used Likert scale model. Data analysis technique used in this research is simple linear regression. The resulting regression equation by X1 with Y is

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