HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS ANGGOTA PADA UNIT USAHA TOKO KOPERASI UNIVERSITAS TARUMANAGARA

RAMADHANTY, RIZKA (2014) HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS ANGGOTA PADA UNIT USAHA TOKO KOPERASI UNIVERSITAS TARUMANAGARA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT RIZKA RAMADHANTY. Correlation Between The Service Quality With The Members Loyalty Of Tarumanagara University Unit Store Cooperation. Script. Study Program Economy Education, Concentration Cooperation Economy, Direction Economy and Administration, Faculty Of Economics, State University Of Jakarta 2014. This research purpose to detect correlation between service quality with member loyalty and how tight the correlation between service quality with member loyalty in business unit stores cooperation university of tarumanagara. The research during 3 months, begin March until June 2013. In this research used the method with method approaches korelasional. Sample taking technique in this research is cencus method. Total population in this research are 80 member employee cooperation university of tarumanagara. Sample taken are 80 members. Instrument in this research is shaped kuisioner scale Likert model. Analysis rules test that with look for regression similarity is Y = 38,27 + 0,624X. Test result normalitas Liliefors produce Lo = 0,055 and Lt = 0,099 with n = 80 in standard error 0,05. The matter means Lo <Lt, so variable x and y is normal. Hypothesis testing with significant regression produces Fh = 40,28 > Ft = 3,98 that show that regression similiarity means (significant). While regression linearity test is Fh = 1,47 < Ft = 1,72, mean that regression model linear. Correlation coefficient test product moment got r xy = 0,584. Furthermore be done test significant correlation coefficient by using uji-t. Th = 6,35 > th = 1,67 inferential variabel X with variable Y found positive correlation, while in determination coefficient calculation is get result 0,3406. This matter shows that variable variation Y (member loyalty) determined by variable X (service quality) are 34,06%. Keyword: Service Quality, Member Loyalty

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