PENGARUH CITRA MEREK TERHADAP KEPUASAAN PELANGGAN GO-JEK (Survei Pada Pelanggan Go-Jek di Fakultas Ekonomi Universitas Negeri Jakarta)

Herlambang, Henri Syahputra (2018) PENGARUH CITRA MEREK TERHADAP KEPUASAAN PELANGGAN GO-JEK (Survei Pada Pelanggan Go-Jek di Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of brand image to customer satisfaction of Go-Jek. The data which is used in this research is primary data, collected from spreading one hundred questionnaires to Go-Jek customers. This research used purposive sampling and linier regression analysis in culvating data. From the result of the research, known that brand image influence to customer satisfaction. Which is showing by value of R Square is 0,409 (40,9%), while 0,591 (59,1%) is influence by other factors. In this research also known that brand image have positive and significant influence to customer satisfaction. Thus, the result of the research is relevant and at the same time support the theory of customer satisfaction.

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