Rosma, Rosma (2019) PENGARUH EVALUASI MEREK DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK PADA APLIKASI PEGIPEGI (Survei Pada Pengunjung Mall Kota Kasablanka). Fakultas Ekonomi, Universitas Negeri Jakarta.
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
cover.pdf Download (1MB) |
|
Text
table of content.pdf Download (173kB) |
|
Text
bibiliography.pdf Download (266kB) |
|
Text
chapter 1.pdf Download (543kB) |
|
Text
chapter 2.pdf Restricted to Repository staff only Download (652kB) |
|
Text
chapter 3.pdf Download (645kB) |
|
Text
chapter 4.pdf Restricted to Repository staff only Download (636kB) |
|
Text
chapter 5.pdf Download (168kB) |
|
Text
bibiliography.pdf Download (266kB) |
Abstract
The purpose of this study was to determine the positive effects: 1) brand evaluation has an effect on brand loyalty; 2) brand evaluation of trust; 3) trust in Pegipegi application brand loyalty. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this research is 200 respondents who have not used and have used the Pegipegi online travel application service. Technical data analysis uses SEM to process and analyze research data. The results of the study show that: 1) brand evaluation has a positive effect on brand loyalty; 2) brand evaluation has a positive effect on trust; 3) trust has a positive effect on Pegipegi application brand loyalty.
| Item Type: | Other |
|---|---|
| Additional Information: | dosen pembimbing 1 Setyo Ferry Wibowo S.E, M.Si dan dosen pembimbing 2 Agung Kresnamurti Rivai P. ST, M.M |
| Uncontrolled Keywords: | Brand Evaluation, Trust, Brand Loyalty, Pegipegi Online Travel. |
| Subjects: | Student Paper Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Users 16 not found. |
| Date Deposited: | 15 Mar 2019 01:26 |
| Last Modified: | 15 Mar 2019 01:26 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/7348 |
Actions (login required)
 |
View Item |
