PENGARUH SIKAP, NILAI PENERIMAAN, HASIL YANG DIHARAPKAN, DAN TINGKAT RELIGIUSITAS TERHADAP MINAT MENGUNJUNGI HOTEL SYARIAH PADA KARYAWAN DI KAWASAN SUDIRMAN CENTRAL BUSINESS DISTRICT (SCBD) JAKARTA

S, Noorfie Syahri (2015) PENGARUH SIKAP, NILAI PENERIMAAN, HASIL YANG DIHARAPKAN, DAN TINGKAT RELIGIUSITAS TERHADAP MINAT MENGUNJUNGI HOTEL SYARIAH PADA KARYAWAN DI KAWASAN SUDIRMAN CENTRAL BUSINESS DISTRICT (SCBD) JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

NOORFIE SYAHRI SYA’BANI. THE INFLUENCE OF ATTITUDE, PERCEIVED VALUE, EXPECTED OUTCOME, AND RELIGIOSITY TOWARDS INTENTION TO VISIT SHARIA HOTEL AMONG EMPLOYEES AROUND SUDIRMAN CENTRAL BUSINESS DISTRICT (SCBD) JAKARTA. Thesis, Jakarta: Study Program Of Commerce Education, Department Of Economic and Administration, Faculty Of Economic, State University Of Jakarta, Juni 2015. The study is aimed at obtaining valid and factual information and knowledge about influence of attitude, perceived value, expected outcome, and religiosity towards intention to visit sharia hotel among employees around Sudirman Central Business District (SCBD) Jakarta. This research started from February until May 2015. The research method is survey method with questionnaire and interview technic. The research population is employees in around Sudirman Central Business District (SCBD) Jakarta. The sample size is 240 respondents from 124 male and 116 female. Sample technic for choosing respondents by convenience sampling technique. The value of single regression is from coefficient regression table, it is (Ŷ= 5,223 + 0,624X1), (Ŷ= 9,393 + 0,272X2), (Ŷ= 14,133 + 0,295X3), (Ŷ= 10,972 + 0,175X4). For validity of this regression is using value of tcalculate from regression linear table. This result are attitude (X1) is 14,353, perceived value (X2) is 9,479, expected outcome (X3) is 9,077, and religiosity (X4) is 6,833, signification value from ttabel > 1,970. The conclusion is each variable have significant influence from attitude, perceived value, expected outcome, and religiosity to intention to visit sharia hotel toward employees in around Sudirman Central Business District (SCBD) Jakarta it mean all hypothesis from is accepted.

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