PENGARUH CITRA PERUSAHAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PROVIDER XL PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

PUTRI, LUCKY WIDURA (2019) PENGARUH CITRA PERUSAHAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PROVIDER XL PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

	Text Cover.pdf Download (307kB)
	Text Table_Of_Content.pdf Download (175kB)
	Text Chapter1.pdf Download (161kB)
	Text Chapter2.pdf Restricted to Repository staff only Download (298kB)
	Text Chapter3.pdf Download (346kB)
	Text Chapter4.pdf Restricted to Repository staff only Download (588kB)
	Text Chapter5.pdf Download (90kB)
	Text Bibliography.pdf Download (221kB)

Abstract

LUCKY WIDURA PRINCESS. The Effect of Corporate Image and Customer Satisfaction on XL Provider Customer Loyalty at Jakarta State University Faculty of Economics Students. Jakarta: Business Education Study Program, Faculty of Economics, Jakarta State University, 2019. This study aims to obtain the existing knowledge to obtain empirical data and facts that are precise, valid, valid and reliable and reliable about the influence of corporate image and customer satisfaction on XL provider customer loyalty for students of the Faculty of Economics, State University of Jakarta. This research was conducted at the Faculty of Economics, Jakarta State University. For four months from February 2019 to June 2019. The research method used was a survey method with the population used was students of the Faculty of Economics, State University of Jakarta. The sampling technique used was a simple random technique of 120 respondents. While the analysis technique of this study uses multiple linear regression. The hypothesis of this study shows that: (1) There is a positive and significant influence between corporate image and customer satisfaction on customer loyalty, this hypothesis is proved by tcount (3.803)> ttable (1.65). (2) There is a positive and significant relationship between learning styles with learning outcomes tcount (3,891)> ttable (1.65). The obtained multiple regression equation is Ŷ = 20.966 + 0.412X1 + 0.319X2. The Effect of Corporate Image and Customer Satisfaction on Customer Loyalty is obtained from the results of a double coefficient of 0.793. So the ability of corporate image variables and customer satisfaction to explain customer loyalty results in a coefficient of determination of 33.7% while the remaining 66.3% is influenced by other factors outside of this study. Keywords: Customer Loyalty, Corporate Image, Customer Satisfaction

Actions (login required)

View Item