PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIATOR: STUDI KASUS PADA PERUSAHAAN CLOUD COMPUTING

FARADILLA, FARADILLA (2020) PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIATOR: STUDI KASUS PADA PERUSAHAAN CLOUD COMPUTING. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Faradilla. 2020. 1705617130. The influence of service quality and corporate image toward consumer loyalty with customer satisfaction as a mediator: a case study in cloud computing company. Jakarta: Study Program of S1 Management, Faculty of Economics, Jakarta State University. Coaching Team: Dra. Basra Saidani, M.Sc and Rahmi, S.E, M.S.M. The purpose of this reasearch are: 1) To determine the effect of service quality on customer loyalty, 2) To determine the effect of company image on customer loyalty, 3) To determine the effect of customer satisfaction on customer loyalty, 4) To determine the effect of service quality on customer loyalty with satisfaction consumers as mediators, 5) To determine the effect of company image on consumer loyalty with customer satisfaction as a mediator. The method of data collection uses a survey method with an instrument in the form of a questionnaire. The object of this study amounted to 236 people using a sampling technique that is purposive sampling, the sample of this study is cloudmatika customers who use cloud services for three consecutive months. Data analysis in this study used SPSS version 24 and structural equation model (SEM) analysis using AMOS version 22. The results showed that all hypotheses in this study were accepted. Keywords: Service Quality, Company Image, Consumer Satisfaction, Consumer Loyalty

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Dra Basrah Saidani, M.Si., Pembimbing II: Rahmi, S.E., M.S.M
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	29 Feb 2020 04:14
Last Modified:	29 Feb 2020 04:14
URI:	http://repository.fe.unj.ac.id/id/eprint/8872

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