ZYADZYA, HANA (2020) MEMPREDIKSI NIAT WISATAWAN UNTUK MENGUNJUNGI KEBUN RAYA BOGOR. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Hana, 2020 : Testing the Predicting Factors of Bogor Botanical Gardens Thesis, Jakarta: Concentration of Marketing Management, S1 Management Study Program, Faculty of Economics, Jakarta State University. This study aims to measure the factors that influence the intention of tourists to the Bogor Botanical Gardens as a tourist destination by using tourists, the value received by tourists, tourist satisfaction, tourist experience as a predictor. Data is collected using Google forms. This research was conducted in Jakarta, Indonesia involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%). Data were analyzed using exploratory factors and models. The results show that tourist motivation is positively and significantly influenced by the perceived value of tourists, tourist motivation is positively and significantly influenced by tourist satisfaction, tourist motivation is positively and significantly influenced by tourist experience, the perceived value of tourists has no effect on the intention of revisiting, satisfaction positive and significant tourists are influenced by the intention to visit again, the experience of tourists does not affect the intention to visit again, and the motivation of tourists does not affect the intention to visit again. Keywords: tourist motivation, tourist perceived value, tourist satisfaction, tourist experience, and revisit intention.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Usep Suhud, M.Si., P.hD Pembimbing II: Agung Kresnamurti Rivai P.ST,M.M |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 01:53 |
| Last Modified: | 02 Oct 2020 01:53 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9303 |
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