HUBUNGAN ANTARA IKLAN DAN KEPERCAYAAN MEREK DENGAN MINAT BELI TELEFON PINTAR SMARTFREN PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Masitoh, Lia (2016) HUBUNGAN ANTARA IKLAN DAN KEPERCAYAAN MEREK DENGAN MINAT BELI TELEFON PINTAR SMARTFREN PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

LIA MASITOH. CORRELATION BETWEEN ADVERTISEMENT AND BRAND TRUST WITH INTEREST BUYING SMARTFREN HANDPHONE TOWARDS STUDENT OF COMMERCE EDUCATION AT STATES UNIVERSITY OF JAKARTA. Script, Jakarta: Study Program of Commerce Education, Faculty of Economics, Universitas Negeri Jakarta, June 2016. The study is aimed at obtaining valid, factual information and knowledge about correlation between advertisement and brand trust with interest buying Smartphone Smartfren on student in Study Program of Commerce Education Faculty of Economics at State Universitas of Jakarta. This type of research is survey, with quantitative approach. Data recording use questionnaire technique. The population in this research were all student of Study Program of Commerce Education, Faculty of Economics, State Universitas of Jakarta are interest buying Smartphone Smartfren which amounts to 344 student with sample 58 student. The data analysis technique used was test requirements analysis, , multiple linear regression analysis, multiple correlation analysis, analysis of the coefficient of determination, and the hypothesis test consist of t-test and F-test. Based on the analysis of the data found that there was a partial effect between product quality to buying decision.. Meanwhile, the partial use of advertisement to interest buying, it is seen from the results of data analysis showed tcount 4,144 ttable greater than 2.00324 and the partial use of brand trust to interest buying, it is seen from the results of data analysis showed tcount 3,786 ttable greater than 2.00324. Simultaneously there is influence of advertisement and brand trust to interest buying. Can be seen from the results of data analysis showed Fcount value of 16.625 is greater than the value of 4.01Ftable . The result of this study has proved the existence of a positive and significant correlation between advertisement and brand trust with interest buying Smartphone Smartfren on student in Study Program of Commerce Education Faculty of Economics at State Universitas of Jakarta.. This means that if the advertisement and brand trust will make the better interest buying.

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