ANALISIS PENGARUH STRATEGI BAURAN PROMOSI TERHADAP KEPUTUSAN NASABAH DALAM PEMBELIAN PRODUK ASURANSI SYARIAH PADA PT ASURANSI CHUBB SYARIAH INDONESIA WILAYAH DKI JAKARTA

Zaendar, Alvin Syah (2017) ANALISIS PENGARUH STRATEGI BAURAN PROMOSI TERHADAP KEPUTUSAN NASABAH DALAM PEMBELIAN PRODUK ASURANSI SYARIAH PADA PT ASURANSI CHUBB SYARIAH INDONESIA WILAYAH DKI JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Alvin Shah Zaendar. 2014. 8223145303. Title of Scientific Works Analysis of Influence of Promotion Mix Strategy of Customers Decision on Purchase of Sharia Insurance Products at PT. Insurance Chubb Syariah Indonesia in DKI Jakarta Area. DIII Study Program in Marketing Management.Faculty of Economics.State University of Jakarta. This Scientific Work aims to analyze how big influence of promotion mix to purchasing decision of Sharia product at PT. Insurance Chubb Syariah Indonesia in DKI Jakarta Area and know the direction of the relationship of both variables. Sampling method used by random and data processing using simple linear regression analysis method. The result of the research shows that promotion mix variable has influence to purchase decision variable equal to 11,9% and the rest from other variable. Then the linear regression equation is Y = 7,627 - 0,841X. The value of regression coefficient is -0.841, so it can be said that the promotion mix (X) has a negative effect on purchasing decision (Y). The regression coefficient number -0.841 means that every 1% increase in promotional mix rate then the purchase decision will decrease by -0.841. Keywords: promotion mix, sharia insurance product, purchasing decision

Item Type: Thesis (D3)
Additional Information: Pembimbing : M. Edo S Siregar, SE, M.B.A
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Analisis Data Manajemen (Data Processing and Analysis of Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 28 Dec 2017 01:41
Last Modified: 18 Feb 2018 07:33
URI: http://repository.fe.unj.ac.id/id/eprint/1525

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