HUBUNGAN ANTARA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE F1S (SURVEY PADA SANGGAR DIKLAT TARI TAMAN MINI INDONESIA INDAH)

KOMARIAH, NADIA (2017) HUBUNGAN ANTARA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE F1S (SURVEY PADA SANGGAR DIKLAT TARI TAMAN MINI INDONESIA INDAH). D3 thesis, Universitas Negeri Jakarta.

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Abstract

RELATIONSHIP ON THE PROMOTION DECISIONS TO PURCHASE SMARTPHONE OPPO Fls (SURVEY : TO THE DANCE TRAINING SANGGAR TAMAN MINIINDONESIA INDAH). Diploma III of Marketing Study Program. Management Major. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: promotion effects and the decision to purchase OPPO Fls Smartphone. The analysis methods is used in this paper is the bivariate correlation analysis and the collecting data methods is by literature review and questionnaire. The from this scientific work, it can be seen that the relationship or correlationbetween promotional variables and purchase decision variables is strong and unidirectional. Keywords: Promotion, The Decision to Purchase

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