PERILAKU PERPINDAHAN MEREK PRODUK OPERATOR INDOSAT PADA MAHASISWA FAKULTAS EKONOMI (FE) UNIVERSITAS NEGERI JAKARTA (UNJ)

ROMADHON, MUHAMMAD (2016) PERILAKU PERPINDAHAN MEREK PRODUK OPERATOR INDOSAT PADA MAHASISWA FAKULTAS EKONOMI (FE) UNIVERSITAS NEGERI JAKARTA (UNJ). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Brand Switching Behavior Of Indosat At Students The Faculty Economic State University Of Jakarta.Marketing Diploma Studies Program. Faculty of Economics. State University of Jakarta. This paper aims to understand behavior brand switching products operator indosat. Methods used in this research is descriptive analysis by using data collection through the literature study, interviews and documentation The research it is known that in dimension product / service attribute respondents still undecided and think usual to be convinced that suggested back with services from Indosat. In dimension marketing capabilities show good results, while in dimension perceived quality, after sales services, and dimension brand recognition the results a less well Keywords : Brand Switching Behavior

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