PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION (Survei pada Konsumen Restoran Khas Timur Tengah di Jakarta)

AZIZ, ABDUL (2016) PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION (Survei pada Konsumen Restoran Khas Timur Tengah di Jakarta). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT ABDUL AZIZ. The Influence of Experiential Marketing, Service Quality and Customer Satisfaction to Repurchase Intention (Survey to Consumers Restaurant Typical the Middle East in Jakarta). Faculty of Economic State University of Jakarta. 2015. This research conducted to analyze the influence of experiential marketing, service quality and customer satisfaction to repurchase intention on a restaurant typical the Middle East in Jakarta. The total sample in research quantitative about 250 using purposive sampling technique. Method if the data using software statistics IBM SPSS version 21. This research result indicates that of experiential marketing and service quality influential positive and significant, both directly and simultaneous partial to repurchase intention. While customer satisfaction have negative effects and the partial influential not significantly to repurchase intention, but simultaneously significant. Keywords : Experiential Marketing, Service Quality, Customer Satisfaction and Repurchase Intention.

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