PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PELANGGAN PADA SEPEDA MOTOR SUZUKI MATIK (SURVEI PADA BENGKEL RESMI SUZUKI JAYA MAKMUR MOTOR –BEKASI)

SULAIMAN, AGUS (2016) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI PELANGGAN PADA SEPEDA MOTOR SUZUKI MATIK (SURVEI PADA BENGKEL RESMI SUZUKI JAYA MAKMUR MOTOR –BEKASI). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Agus Sulaiman, 2016; The Influence of product quality and price toward Purchase Intention of Suzuki motorcylce matic. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between product quality toward purchase intention of Suzuki motorcycle matic. (2) To notice the affect between price toward purchase intention of Suzuki motorcycle matic. (3) To notice the affect between product quality and price together toward purchase intention of Suzuki motorcycle matic. Sampels in this research are visitors who visit the dealer Suzuki Jaya Makmur Motor (Suzuki JMM), which has not been used Suzuki motorcycles matic, but have an interest about Suzuki motorcycle matic, as well as have enough information about the motorcycle suzuki matic where such information can be obtained from television advertising, word of mouth and other sources. The number of sample in this research are 200 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 21. The results of examine hypotesis shows: (1) there is positif and significantly affect between product quality toward purchase intention with the significantly value of 0,000 and Thitung 5,301. (2) there is a positif and significantly affect between price toward purchase intention with the significantly value of 0,000 and Thitung 5,456. (3) there is a positif and significatly affect between product quality and price together toward purchase intention with the significantly value of 0,000 and Fhitung 42,162. Keywords : Product quality, price, purchase intention.

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