PENGARUH SPIRITUAL INTELLIGENCE, ATTITUDE, PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP INTENTION TO PURCHASE HALAL COSMETICS

GHANIMAH, GHANIMAH (2016) PENGARUH SPIRITUAL INTELLIGENCE, ATTITUDE, PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP INTENTION TO PURCHASE HALAL COSMETICS. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Ghanimah, 2016 : The Effect Of Spiritual Intelligence, Attitude, Brand Image and Product Knowledge On Intention To Purchase Halal Cosmetics. Thesis : Jakarta : Marketing Management Concentration, Major in Management, Faculty of Economy, Universitas Negeri Jakarta. Thesis Advisisory : Setyo Ferry Wibowo, S.E, M.Si and Usep Suhud Ph.D The objective of this research is to measure the effect of Spiritual Intelligence, Attitude, Brand Image and Product Knowledge on Intention To Purchase Halal Cosmetics. Technique sampling using purposive sampling. The sample of population is two hundred visitors of Mall Arion Rawamangun. Quantitative analysis is using SPSS 21 and AMOS 22. The result shows : Spiritual Intelligence is a significant factor to customer purchase intention. Brand image and product knowledge is a significant factors to customer purchase intention. Specifically, in fit model value with P is 0.202, CMIN/DF is 1.069, TLI is 0.964, CFI is 0.967, and RMSEA is 0.019. Keywords : Spiritual Intelligence, Attitude, Brand Image, Product Knowledge, Purchase Intention

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Sumber Daya Manusia (Personnel Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 11 Jan 2018 07:33
Last Modified: 11 Jan 2018 07:33
URI: http://repository.fe.unj.ac.id/id/eprint/2503

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