HENDIARTO, KRISNA (2016) PENGARUH SIKAP, NORMA SUBJEKTIF, KESADARAN KESEHATAN, DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PRODUK MAKANAN ORGANIK. S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Krisna Hendiarto, 2015; The Influence of Attitude, Subjective Norms, Health Consciousness, and Price Toward Purchase Intention of Organic Food. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si & Usep Suhud, M.si, Ph.D The purpose of this research are: 1)To know the influence of attitude toward customer purchase intention of organic food, 2) To know the influence of subjective norms toward customer purchase intention of organic food, 3) To know the influence of health consciousness toward customer purchase intention of organic food, 4) To know the influence of price toward customer purchase intention of organic food. Object of the research consist of 301 respondents that already went to shopping at the supermarkets around Kelapa Gading. SPSS 21 tools was used in this analysis. The hypothesis show: 1) There is a positive and significant influence from attitude toward puchase intention. 2) There is a positive and significant influence from subjective norms toward purchase intention. 3) There is a positive and significant influence from health consciousness toward purchase intention. 4) There is a positive and significant influence from price toward purchase intention. 5) There is a positive and significant influence from attitude, subjective norms, health consciousness, and price simultaniously toward purchase intention Keywords: attitude, subjective norms, health consiousness, price, purchase intention, organic food.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Shetyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 11 Jan 2018 08:41 |
| Last Modified: | 11 Jan 2018 08:41 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2511 |
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