PENGARUH PROMOSI PENJUALAN DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA CARREFOUR CBD CILEDUG

NOVALDI, M. RICO (2016) PENGARUH PROMOSI PENJUALAN DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA CARREFOUR CBD CILEDUG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT M. Rico Novaldi, 2015. The Influence of Sales Promotion and Hedonic Shopping Motivation toward Impulse Buying in Modern Market Store Carrefour CBD Ciledug. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of this study were : 1) for analyze influences between sales promotion and impulse buying. 2) to analyze influences between hedonic shopping motivation and impulse buying. 3) to analyze together between sales promotion and hedonic shopping motivation toward impulse buying. Object of this research is the customers Carrefour CBD Ciledug Mall total of 100 people. This research is Descriptive and causal research. The result of descriptive research indicates customers felt about sales promotion and hedonic shopping has give an impulsive buying. The hypothesis test shows: 1) there is a significant influence from sales promotion to impulse buying (28.7%), 2) there is a significant influence from hedonic shopping to impulse buying (29.7%), 3) there is significant influence from sales promotion to impulse buying (45.1%). Keywords: sales promotion, hedonic shopping motivation, impulse buying

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Agung Kresnamurti Rivai P, MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 17 Jan 2018 03:27
Last Modified: 17 Jan 2018 03:27
URI: http://repository.fe.unj.ac.id/id/eprint/2576

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