PENGARUH CITRA TEMPAT DAN KEPUASAN PENGUNJUNG TERHADAP MINAT MENGUNJUNGI KEMBALI PADA PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN

SAZALI, ADNAN (2016) PENGARUH CITRA TEMPAT DAN KEPUASAN PENGUNJUNG TERHADAP MINAT MENGUNJUNGI KEMBALI PADA PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Adnan Sazali, 2016; The Influence of Destination Image and Tourist Satisfaction Toward Revisit Intention of Betawi cultural village Setu Babakan. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo SE, M.Si & Agung Kresnamurti RP, ST, MM The purpose of this research are: 1) To find out the description of destination image, tourist satisfaction, and revisit intention of Betawi cultural village Setu Babakan, 2) test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan, 3) test empirically the influence of tourist satisfaction toward revisit intention of Betawi cultural village Setu Babakan, 4) test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan. The object of this research was 200 respondents who have ever visit to Betawi cultural village Setu Babakan at one time. The results of descriptive test explained that the destination image provided is good according to the tourist, so that the tourist is satisfied and want to revisit intention of Betawi cultural village Setu Babakan. The hypothesis test shows: 1) the influence of destination image toward revisit intention by -30%, 2) the influence of tourist satisfaction toward revisit intention by 118%, 3) the influence of destination image toward tourist satisfaction by 92%. Keywords: destination image, tourist satisfaction, revisit intention, Betawi cultural village Setu Babakan

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Agung Kresnamurti Rivai P, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 17 Jan 2018 04:11
Last Modified: 17 Jan 2018 04:11
URI: http://repository.fe.unj.ac.id/id/eprint/2586

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