ALFARIZ, ZULFIKAR (2016) PENGARUH MOTIVASI, CITRA DESTINASI, PERSEPSI NILAI, DAN SIKAP TERHADAP INTENSI MENGUNJUNGI KEMBALI PENGUNJUNG CAR FREE DAY SUDIRMANTHAMRIN. S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT ZULFIKAR ALFARIZ. The Influence of motivation, destination image, perceived values and attitudes towards revisit intention car free day Sudirman-Thamrin visitors. The purpose of this study was to: (1) To examine empirically the effect of motivation to the revisit intention on CFD Sudirman-Thamrin. (2) To examine empirically the effect of the image of destinations to the revisit intention on CFD Sudirman-Thamrin (3) To test empirically the effect of perceived value to the revisit intention on CFD Sudirman-Thamrin (4) To empirically examine the influence of attitude to the revisit intention on CFD Sudirman-Thamrin. Data collection using survey methods. The object of this study was 200 respondents who have visited CFD Sudirman-Thamrin for a period of 3 months backward. Data analysis using SPSS version 22 and SEM (Structural Equation Modeling) AMOS version 22. Results of hypothesis testing showed: (1) Motivation positive and significant effect to the intention to re-visit, (2) the image of destinations to have positive and significant effect on the intention of visiting again, ( 3) the perception of value does not have a significant effect on the intention of visiting again, (4) attitude positive and significant effect to the intention to re-visit. Rated fit model with a P value of 0273 CMIN / DF of 1133, the value of 0. 992 TLI CFI RMSEA values of 0.995 and 0.026. The results of this research beneficial to the company a three-star hotel in Jakarta, to make a better strategy in improving the CFD Sudirman-Thamrin. Keywords: Motivation, destination image, Perceived value, attitude, and revisit intention
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 17 Jan 2018 06:30 |
| Last Modified: | 17 Jan 2018 06:30 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2596 |
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