PENGARUH MOTIVASI, CITRA DESTINASI, PERSEPSI NILAI, DAN SIKAP TERHADAP INTENSI MENGUNJUNGI KEMBALI PENGUNJUNG CAR FREE DAY SUDIRMANTHAMRIN

ALFARIZ, ZULFIKAR (2016) PENGARUH MOTIVASI, CITRA DESTINASI, PERSEPSI NILAI, DAN SIKAP TERHADAP INTENSI MENGUNJUNGI KEMBALI PENGUNJUNG CAR FREE DAY SUDIRMANTHAMRIN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT ZULFIKAR ALFARIZ. The Influence of motivation, destination image, perceived values and attitudes towards revisit intention car free day Sudirman-Thamrin visitors. The purpose of this study was to: (1) To examine empirically the effect of motivation to the revisit intention on CFD Sudirman-Thamrin. (2) To examine empirically the effect of the image of destinations to the revisit intention on CFD Sudirman-Thamrin (3) To test empirically the effect of perceived value to the revisit intention on CFD Sudirman-Thamrin (4) To empirically examine the influence of attitude to the revisit intention on CFD Sudirman-Thamrin. Data collection using survey methods. The object of this study was 200 respondents who have visited CFD Sudirman-Thamrin for a period of 3 months backward. Data analysis using SPSS version 22 and SEM (Structural Equation Modeling) AMOS version 22. Results of hypothesis testing showed: (1) Motivation positive and significant effect to the intention to re-visit, (2) the image of destinations to have positive and significant effect on the intention of visiting again, ( 3) the perception of value does not have a significant effect on the intention of visiting again, (4) attitude positive and significant effect to the intention to re-visit. Rated fit model with a P value of 0273 CMIN / DF of 1133, the value of 0. 992 TLI CFI RMSEA values of 0.995 and 0.026. The results of this research beneficial to the company a three-star hotel in Jakarta, to make a better strategy in improving the CFD Sudirman-Thamrin. Keywords: Motivation, destination image, Perceived value, attitude, and revisit intention

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 17 Jan 2018 06:30
Last Modified: 17 Jan 2018 06:30
URI: http://repository.fe.unj.ac.id/id/eprint/2596

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