PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (SURVEI TERHADAP PENGGUNA JASA COMMUTERLINE)

ROSMAULI, DEDE (2015) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (SURVEI TERHADAP PENGGUNA JASA COMMUTERLINE). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Dede, 2015; The Influence Of Perceived Usefulness, Perceive Ease of Use, Feature Availiability, and Trust Toward Intention to Use E-Money Card. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si, MM & Usep Suhud, M.Si, Ph.D The purpose of this research are: 1)to know influential positive and significant perceived usefulness toward intention to use e-money card, 2) to know influential positive and significant perceived ease of use toward intention to use e-money card, 3) to know influential positive and significant feature availability toward intention to use e-money card, 4) to know influential positive and significant terust toward intention to use e-money card. Object of the research consist of 200 respondent that has not using e-money card. The result of descriptive test shows;1)the significant influence of perceived usefulness toward intention to use e-money card 32.5 %, 2) the significant influence of perceived ease of use toward intention to use e-money card 34.5 %, 3) the significant influence of feature availability toward intention to use e-money card 26.5% and 4)the significant influence of trust toward intention to use e-money card 31.1 %. Keywords: perceived usefulness, perceived ease of use, feature availability,trust, and intention to use e-money card.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 18 Jan 2018 06:51
Last Modified: 18 Jan 2018 06:56
URI: http://repository.fe.unj.ac.id/id/eprint/2625

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