PENGARUH PERSEPSI HARGA DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN (SURVEI PADA PENGUNJUNG SEAWORLD INDONESIA)

YUSRON, MOHAMMAD FARHAN (2015) PENGARUH PERSEPSI HARGA DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN (SURVEI PADA PENGUNJUNG SEAWORLD INDONESIA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Mohammad Farhan Yusron, 2015 : The Effect of Price Perception and Perceived Value Towards Tourist Satisfaction and Loyalty : Survei on Seaworld Indonesia Visitors. Thesis : Jakarta : Marketing Management Concentration, Major in Management, Faculty of Economy, Universitas Negeri Jakarta. Thesis Advisisory : Dr. Mohamad Rizan, SE, MM and Agung Kresnamurti Rp. ST, MI. The objective of this research is to measure the effect of Price Perception and Perceived Value Towards Tourist Satisfaction and Loyalty . Technique sampling using purposive sampling. The sample of population is two hundred tourists of Seaworld Indonesia, Jakarta. Quantitative analysis is using SPSS 21 and AMOS 22. The result shows : Price perception is not affecting satisfaction and loyalty. Perceived value also not affecting loyalty, but variabel of perceived value affecting satisfaction. The fit Model value with P is 0.070, CMIN/DF is 1.139, TLI is 0.981, CFI is 0.984, and RMSEA is 0.026. Keywords : Price Perception, Perceived Value, Satisfaction, Loyalty

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr, Mohamad Rizan, SE, MM ., Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 18 Jan 2018 07:46
Last Modified: 18 Jan 2018 07:46
URI: http://repository.fe.unj.ac.id/id/eprint/2638

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